This is the full version of the video of our interview with Edinburgh Napier MSc Publishing award-winning 2013/14 alumnus, Joanna Cummings, for Publishers Inc 2015. Joanna describes herself as a dynamic content creator, which is borne out in her editorial and design contribution to last year’s Publishers Inc app. In this interview she shares what … Continue reading
Tag Archives: Publishers Inc 2015
Video Marketing Masterclass for SMEs and indies with Stephanie Roxburgh
“Knowing your customer is the most important thing a business can do. Once a publisher has discovered their customer, they need to get to know that customer.” Just one of the top marketing tips from experienced Edinburgh-based business/marketing consultant, Stephanie Roxburgh in this full-length video interview for Publishers Inc 2015. Stephanie is skilled across a … Continue reading
Copyrights – What’s Left?
It’s World Book and Copyright Day and, while Publishers Inc was busy with everything from marketing to attending a fantastic event organised by White Light Media, we also wanted to take a minute to consider the upcoming Publishers Inc app. In Publishers Inc 2015, we ask if the law that provides economic value from creative … Continue reading
Art. It Cures Affliction.*
Overwhelm. Buzz. Crowds and stalls and contracts and….books. The London Book Fair took over Olympia last week and some of us Pub-Inc-ers were fortunate enough to be there, getting lost in the vast array of stalls and rights deals and seminars. But not all who wander are lost and I think all of us took … Continue reading
In Conversation with Tim Waterstone
In advance of the London Book Fair, the team at Publishers Inc are excited to announce that this year’s app Publishers Inc 2015, will feature an interview with TIM WATERSTONE, the man who brought about revolution in the publishing industry. In an interview at Edinburgh Napier University, we asked Tim to reveal his thoughts – … Continue reading
A Blather with Friends: An Interview with Jackie Carothers
Jackie is an Edinburgh-based storyteller; I met her at my first Guid Crack Club, back in September 2014. I had just finished listening, awed, to the many talented tellers who shared a story that night, wishing I had an inch of their ability to draw the audience in. In the packed upstairs room of the … Continue reading
“We’re All Mad Here”
This year marks the 150th birthday of Lewis Carroll’s Alice’s Adventures in Wonderland and Publishers Inc 2015 are celebrating by taking readers on a journey down the rabbit hole. Enter Alice’s magical world as part of the Storytelling section in this year’s edition of the digital app. Researched, written and designed by MSc Publishing students, the article … Continue reading
A Convergence of Worlds: How fan fiction is poised to shake up the publishing industry
Do you know which film is currently at the top of the box office? Let me give you a hint: it’s based on the only book club pick that my mother didn’t feel comfortable toting to the beach. It’s based on what is arguably the most provocative and inflammatory bestseller of the past several years. … Continue reading
Publishing 24/7 – or is 9 to 5 okay?
I went to see this amazing movie last week, The Philadelphia Story. We were in the tiniest room and it was surprisingly full – people of all ages, students, friends, young and old couples… Now, I know what you’re all thinking: “isn’t Publishers Inc supposed to be about publishing?” and, yes, you’re quite right. For … Continue reading
A Travel Teaser
Looking for travel inspiration for that upcoming holiday? Fancy somewhere ‘off the beaten track’ and literary inspired? Well look no further than the 2015 Publishers Inc edition. This year our team highlights 3 travel destinations, solely inspired by authors and their stories. For Whom the Bell Tolls, The Old Man and the Sea, and A … Continue reading
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