“Knowing your customer is the most important thing a business can do. Once a publisher has discovered their customer, they need to get to know that customer.” Just one of the top marketing tips from experienced Edinburgh-based business/marketing consultant, Stephanie Roxburgh in this full-length video interview for Publishers Inc 2015.

Stephanie is skilled across a number of b2b and b2c industries in marketing data, segmentation and analytics, e-commerce operations and strategies, and devising complex multi-channel marketing strategies incorporating digital and social media.

We were delighted that she agreed to do the interview for the Marketing Masterclass article in this year’s edition of our iPad magazine app. She is dynamic, friendly, focused and gives very clear and valuable advice for to small-to-medium sized business on how to maximise their marketing efforts, perfect if you’re an indie publisher or author but anyone who needs to undertake marketing activities!

We found Stephanie to be very clear and jargon-free in her advice.

Enjoy!

Our app is now available for download in the iPad Apple app store!

We’re proud to announce that our publishing-themed magazine iPad app is now available to download for free in Apple’s app store! (https://appsto.re/gb/nfhO6.i) or search for Publishers Inc in the iPad app store and download the 2015 edition!

App compatibility and size: Requires iOS 6.0 or later. Compatible with iPad. App file size: 346MB

(https://appsto.re/gb/nfhO6.i)
Video production: Filmed on iPad by Nick Bruni. Edited and sound-synched by: Jules King. Stephanie Roxburgh interviewed by Susan Kemp.