Publishing industry entrants with fresh minds will be the key to pushing a more innovative approach, taking risks and providing the wide-eyed instinctive foresight to drive projects for the modern market. Continue reading
Tag Archives: Publisher
Video Marketing Masterclass for SMEs and indies with Stephanie Roxburgh
“Knowing your customer is the most important thing a business can do. Once a publisher has discovered their customer, they need to get to know that customer.” Just one of the top marketing tips from experienced Edinburgh-based business/marketing consultant, Stephanie Roxburgh in this full-length video interview for Publishers Inc 2015. Stephanie is skilled across a … Continue reading
Women, Wages and Writers
Everyone knows that the gender wage gap exists but how many of us realise it applies to writers? Well, it does! Sara Sheridan, a renowned Edinburgh-based writer, spoke up about the plight of women writers during a panel at the recent Publishing Scotland conference. On average, women writers earn 17% less than their male counterparts, … Continue reading
Signs You’re An Intellectual Property Geek
You know you need to get out more when: You’re in an Italian Café and overhear the waitress confirm to the manager “Si, si, zero” and think they’re talking about Creative Commons; Google says it’s Mercator’s birthday and you think of writing an IP blog about lex mercatoria – the law that grows and changes … Continue reading
