As we have now taken the first step in submitting our newly created magazine app, Publishers Inc 2015, we have time to redirect our efforts towards marketing the magazine and reflecting on our achievements. We have worked hard to keep the articles in the magazine relevant to the publishing industry at large. So, it was … Continue reading
Tag Archives: MSc Publishing
A Travel Teaser
Looking for travel inspiration for that upcoming holiday? Fancy somewhere ‘off the beaten track’ and literary inspired? Well look no further than the 2015 Publishers Inc edition. This year our team highlights 3 travel destinations, solely inspired by authors and their stories. For Whom the Bell Tolls, The Old Man and the Sea, and A … Continue reading
Women, Wages and Writers
Everyone knows that the gender wage gap exists but how many of us realise it applies to writers? Well, it does! Sara Sheridan, a renowned Edinburgh-based writer, spoke up about the plight of women writers during a panel at the recent Publishing Scotland conference. On average, women writers earn 17% less than their male counterparts, … Continue reading
World Book Day – 50 Shades vs. Harry Potter
This week, like every year, has seen people – young and old – dressed up as characters from their favourite books. We’ll remember this year as being the year when that kid came to class dressed up as Christian Grey from 50 Shades of Grey and how we came to wonder how on earth an 11 … Continue reading
Marketing Masterclass for SME publishers… in an app near you this summer
Publisher-agnostic marketing is the way to go if publishers want to put readers first. That is the view of Sam Missingham, Head of Audience Development at Harper Collins UK. Sam certainly lit up the audience at this year’s Publishing Scotland book trade conference with her demonstration of how much fun collaboration can be while still hitting … Continue reading
Publishers Inc 2015
With change being a constant in publishing, as in life, the 2015 cohort of Publishers Inc has started developing the latest edition. A diverse team from a wide variety of backgrounds means the next edition will look at topics as diverse as sex in publishing;, the latest in marketing trends, intellectual property and innovation; literary … Continue reading
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