In these short audio interviews 2014/15 Edinburgh Napier University MSc Publishing students Mairi McKay, Rachel Cree and Alessia de Gaspari share their experiences of marketing internships at Scottish companies. We were delighted that they agreed to be interviewed for the Marketing Masterclass article in this year’s edition of our iPad magazine app. Enjoy! Our app … Continue reading
Tag Archives: Marketing
Fiona Brownlee video interview with Publishers Inc
Publishers Inc managed to grab a few minutes of top publishing professional Fiona Brownlee‘s time at Publishing Scotland‘s annual Scottish Book Trade conference in Edinburgh in February this year. Fiona was also in the middle of a a big cross-Atlantic rights deal for one of her Scottish publisher-clients and so we were doubly grateful to … Continue reading
Video Marketing Masterclass for SMEs and indies with Stephanie Roxburgh
“Knowing your customer is the most important thing a business can do. Once a publisher has discovered their customer, they need to get to know that customer.” Just one of the top marketing tips from experienced Edinburgh-based business/marketing consultant, Stephanie Roxburgh in this full-length video interview for Publishers Inc 2015. Stephanie is skilled across a … Continue reading
Publishers Inc 2015
With change being a constant in publishing, as in life, the 2015 cohort of Publishers Inc has started developing the latest edition. A diverse team from a wide variety of backgrounds means the next edition will look at topics as diverse as sex in publishing;, the latest in marketing trends, intellectual property and innovation; literary … Continue reading
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