This week was all about preparing for next weeks PTC visit and London Book Fair. We worked hard on our layouts, videos and content to be well prepared and to exhibit our work at the fair in only two weeks! Publishers Inc. can be found at the Publishing Scotland stand at H350 together with a lot of other interesting projects going on in the MSc Publishing and MSc Magazine Publishing course. Come along and meet the team!

This week’s guest lecturer, Fraser Allen from White Light Media, talked about what a magazine actually is, how a great magazine should look like and what the key drivers for change in the magazine industry are.

A successful modern magazine should be:

• Offering something different
• Bursting with ideas
• Forward thinking
• Energetic
• Fun
• Community focused
• Open to breaking boundaries: audience, distribution, revenue

As the key drivers of change, Fraser identified the Power of Storytelling, which encouraged us in our content choices 🙂 he also pointed out the positive impact the digital revolution has had on magazines. According to Jeremy Leslie – Creative Director at magCulture – The Golden Age of Magazines is actually now, as a lot of innovative ideas are generated by a new young generation of industry professionals.

Some great examples of innovative magazines can be found here:

We also got some positive feedback from Fraser on our layouts and the content we have produced so far, which was a great motivation. Thank you Fraser!